The new real-estate icon will be built in the heart of Dubai’s Downtown, surrounded by some of Dubai’s most eminent landmarks, including the Dubai Mall, and with unobstructed views of the Burj Khalifa.

Rising to a towering height of 341 metres and 65 storeys, Mercedes-Benz Places in Dubai stands as an architectural masterpiece that redefines the skyline of Downtown.

Muhammad BinGhatti, CEO of Binghatti, shared: “We are profoundly excited to be working alongside Mercedes-Benz – a truly iconic name – to develop the first Mercedes-Benz branded luxury residence in the world. Mercedes-Benz Places in Dubai is not merely a real-estate development, it will also place community and mobility at its core, setting a new benchmark for intelligent living.”

Binghatti and Mercedes-Benz have been defining the details on this project for over a year. By combining smart home technologies with intelligent mobility solutions, Mercedes-Benz Places Dubai aims to redefine comfort and convenience in a modern living space.

Britta Seeger, Member of the Board of Management Mercedes-Benz Group AG, Marketing & Sales shared: “With Mercedes-Benz Places in Dubai, we are going beyond automotive to create outstanding brand moments.

“With their many years of experience in real-estate development, Binghatti is the ideal partner for us. Our aim with our first branded, real estate residential tower is to create new, desirable grounds that inherit our brand’s DNA and give our customers a place to arrive, unwind and come home to.”

The collaboration will commence with a launch event in Dubai on January 24, 2024, where further details about the project will be announced.

It is the latest branded development to emerge in Dubai which already has brands including Rolex and Paramount along the skyline.

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